Privacy Policy
Who We Are
MetaSpark Labs LLC operates WhatIsThat.io, an AI-powered service that identifies and explains objects in images and text you submit.
Contact us:
Email: no_reply@whatisthat.io
Address: Boynton Beach, FL 33436
What This Policy Covers
This Privacy Policy explains how we collect, use, store, share, and protect your information when you use WhatIsThat.io (the “Service”).
By using the Service, you agree to the practices described in this policy.
Information We Collect
1. Information You Provide
- Images and text you upload for identification
- Email address (if you create an account or contact support)
- Account preferences and saved results (if signed in)
- Feedback or support messages
2. Automatically Collected Information
- IP address and approximate location (country/region level)
- Device information (type, model, OS, app version)
- Usage data and analytics (anonymized where possible)
We collect only the data necessary to provide, secure, and improve the Service.
How We Use Your Information
- To process your image uploads and deliver AI results
- To store your snaps and history (when signed in)
- To manage subscriptions and enforce limits
- To provide customer support
- To detect and prevent abuse or security issues
- To comply with legal obligations
AI Processing & Third-Party Services
We use OpenAI’s API to analyze your uploaded images and generate responses. By using the Service, you explicitly consent to your images and text being sent to OpenAI for processing.
OpenAI processes this data according to its own Terms and Privacy Policy.
Our Storage Practices
We securely store your uploaded images and results in our database hosted on Supabase. We do not use your data to train any AI models. We do not sell your data or share it with third parties except as described below.
Sharing Your Information
We do not sell, rent, or trade your personal information. We share data only in these limited situations:
- With OpenAI (and potential future AI providers) to generate responses
- With Supabase for secure cloud database hosting
- With payment processors (Apple, Google, Stripe) for billing
- When required by law or to protect our rights and safety
- In the event of a business transfer (merger, acquisition, etc.) with appropriate protections
Data Retention
We retain your uploaded images and results only as long as needed to provide the Service (e.g., for your history) or as required by law. You can request deletion of your data at any time.
Your Rights and Choices
Depending on your location, you may have rights to access, correct, or delete your data. To exercise these rights, email us at no_reply@whatisthat.io.
California residents have additional rights under CCPA/CPRA. We do not sell personal information.
Data Deletion Request
To delete your account and all associated data, email us at no_reply@whatisthat.io.
Recommended Email Template
Subject: Data Deletion Request - WhatIsThat.io
Hello,
I request the permanent deletion of my personal data and account associated with WhatIsThat.io.
Account email: [YOUR EMAIL]
I understand that verification may be required before processing.
Thank you,
[YOUR NAME]
Children’s Privacy
The Service is not directed at children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such data, we will delete it promptly.
Security
We use industry-standard security measures to protect your data. However, no system is completely secure. We cannot guarantee absolute security of your information.
International Data Transfers
Data is processed and stored in the United States. When transferring data internationally, we use appropriate safeguards.
Changes to This Policy
We may update this Privacy Policy. We will notify you of material changes via the Service or email. Continued use after changes means you accept the updated policy.